Polymarket
Crypto hive connects ambitious projects with a global community of backers, providing a platform to raise funds, track growth, and thrive in the decentralized ecosystem
- 25M+ Impressions
- 10K+ New users
- $250K+ Affiliate Revenue
Turning a Regulatory Milestone Into Real European Growth
Algorand Foundation had just secured its MiCA license. The EU market brought a distinct set of obstacles: trust-sensitive consumers, heavy regulatory scrutiny, and a competitive field running near-identical messaging.
The Right Partner for a Compliance-First, Creator-Led Launch
Bybit needed a partner with deep roots in the European crypto creator ecosystem and the strategic capability to balance compliance-first messaging with authentic, high-converting content.
Bullshill's KOL network, narrative expertise, and EU market experience made it the right fit.
A Three-Track Campaign Built for Trust and Conversion
Bullshill acted as Bybit's strategic marketing and communications partner for the full EU rollout, executing across three integrated workstreams that reinforced each other at every touchpoint.
KOL Marketing & Creator Activation
We activated a targeted selection of crypto-native creators across X, YouTube and Telegram, chosen for audience quality over follower count. Each creator received a tailored brief and tracked links, so every post could be tied back to sign-ups and funded accounts.
Narrative & Campaign Structuring
Before any content went live, we developed the overarching campaign narrative and sequenced it into phases: announce, educate and convert. That gave creators, media and the client's own channels one consistent story to tell.
PR & Communications Support
We coordinated media coverage and PR alignment to ensure consistent messaging across press and owned channels, reinforcing the campaign narrative with third-party credibility.
Numbers That Speak for Themselves
Numbers That Speak for Themselves
- Total Impressions
- 2.5M+
- New EU Users
- 10K+
- Click-Through Rate
- 8.25%
- CPM
- $9.8
- Affiliate Revenue
- $250K+
Trusted by teams at over 1,000 of the world's leading organizations
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