There’s a saying, ‘if you can’t measure it, you can’t improve it’; the statement in crypto marketing has more impact than ever. Projects spend thousands of dollars in launching, listing on different exchanges, hiring influencers, and expend a lot of money in their journey, but they never measure their Return on Investment (ROI), and it […]
If you’ve spent even a week in the Web3 space, you’ve probably seen the words “crypto airdrop” flashing all over Twitter (X), Discord, or Telegram. Everyone’s either hyped about it, shilling it, or trying to claim it. But here’s the catch: not every airdrop goes viral. And even fewer actually convert users into long-term holders […]