In crypto, projects don’t just rise on technology alone—they thrive because of the people who believe in them. If you look at the most successful coins, NFT projects, or DeFi platforms, one common factor stands out: a strong, loyal, and engaged community. Community is not just an audience; it’s the backbone of every crypto success […]
The Secret Sauce Behind Viral Airdrop Campaigns in Crypto (That Actually Convert)
If you’ve spent even a week in the Web3 space, you’ve probably seen the words “crypto airdrop” flashing all over Twitter (X), Discord, or Telegram. Everyone’s either hyped about it, shilling it, or trying to claim it. But here’s the catch: not every airdrop goes viral. And even fewer actually convert users into long-term holders […]